EYEBOBS

EYEBOBS

Somewhere on the other side of 40, Julie Allinson found herself in need of reading glasses. With the help of her optician friend (and future design collaborator) she set out to find the perfect pair. After carefully selecting her ideal frames, the final total left her with the type of sticker shock usually associated with a luxury sports car purchase or hotel mini-bar tab. A frugal farm girl at heart, Julie couldn’t bear the thought of spending the GDP of a small country on an item that would inevitably end up lodged between the sofa cushions. When she inquired about a more reasonably priced alternative, she was directed to the rack at the local drugstore. The memory of what she saw there haunts her to this day…

As a successful woman with carefully curated personal style, didn’t her eyes deserve better? And there it was, her ‘a ha’ moment. If what she was looking for didn’t exist, then she would just have to make it. Allinson quickly left her job at a children’s clothing company and set to work with a singular vision: to create a line of distinctive, high-quality reading glasses for people like her, the irreverent and slightly jaded.

Since starting eyebobs in 2001, that vision has become an all-consuming passion. With tongue planted firmly in cheek, Allinson and her dedicated team of optical misfits live to outfit the eyes of the smart, sarcastic and style conscious among us. Frames range from buttoned up conservative to avant garde, each crafted with exceptional quality and a dose of Allinson’s signature wit and style. eyebobs were created for the square pegs. The black sheep. The people who dare to be unapologetically themselves. Put them on and you willget noticed. Wallflowers need not apply.

In March of 2015 eyebobs joined forces with Norwest Equity Partners, a leading middle market investment firm. Also based in Minnesota, Norwest Equity Partners, or “NEP” as the cool kids call it, has been investing alongside business owners and their management teams since 1961. This investment capital is a significant milestone for eyebobs and will fuel our next stage of growth. So look out eyes, we’re coming for you!

DYLAN

DYLAN

Stantt

Stantt

Saxx

Saxx

S.Cohen

S.Cohen

Madeline Finn

Madeline Finn

Mizzen + Main

Mizzen + Main

Criquet

Criquet

Faherty Brand

Faherty Brand

Taylor Vintage

Taylor Vintage

34 HERITAGE

34 HERITAGE

MAVI

MAVI

ALAN PAINE

ALAN PAINE

BILL’S KHAKIS

BILL’S KHAKIS

PETER MILLAR

PETER MILLAR

TRUE GRIT

TRUE GRIT

DUBARRY

DUBARRY

ROBERT TALBOTT

ROBERT TALBOTT

COPPLEY

COPPLEY

BARBOUR

BARBOUR

HARDWICK

HARDWICK

FILSON

FILSON

SOUTHERN TIDE

SOUTHERN TIDE

KÜHL

KÜHL

MOUNTAIN KHAKIS

MOUNTAIN KHAKIS

HIGH COTTON

HIGH COTTON

JOHNNIE-O

JOHNNIE-O

SOUTHERN POINT

SOUTHERN POINT

OVER UNDER

OVER UNDER

FISH HIPPIE

FISH HIPPIE

MARTIN DINGMAN

MARTIN DINGMAN

SOUTHERN PROPER

SOUTHERN PROPER

WOLVERINE

WOLVERINE

CARROT & GIBBS

CARROT & GIBBS

SOFT SCIENCE

SOFT SCIENCE

PEACH STATE PRIDE

PEACH STATE PRIDE

ST JOHN

ST JOHN

SEXUAL FRESH

SEXUAL FRESH

BERETTA

BERETTA

SMATHERS & BRANSON

SMATHERS & BRANSON

TASC

TASC

PAUL BETENLY

PAUL BETENLY

BRACKISH

BRACKISH

MADISON CREEK

MADISON CREEK

JACK BLACK

JACK BLACK

CORBIN

CORBIN

EYEBOBS

EYEBOBS

SWIMS

SWIMS

ROBERT GRAHAM

ROBERT GRAHAM

OXFORD SHIRT COMPANY

OXFORD SHIRT COMPANY

DYLAN

DYLAN