Growing up in Chicago, having lived in Wisconsin, spending lots of time on the east coast, and now living in southern California, O’Donnell had been exposed to all walks of life, from the midwest farmer to the east coast prep to the west coast “dude”. The stage was set to build an apparel brand whose recipe included just a “dash” of flavor from all of the above.
As word quickly spread about the johnnie-O brand, an emergence of shoppers looking to “step out” in a classic, yet fun way followed suit. From its humble beginning as just an ordinary polo shirt, the johnnie-O line has evolved into an apparel and lifestyle brand distinctly defined as “west coast prep”. Items for men, women, and children now include shirts, belts, hats, socks, sweatshirts, and other specialty items including all weather shorts, the “wedge” collar pique polo, as well as johnnie-O GolfSkins.
The brand has attracted the likes of celebrity personalities including NFL quarterback Drew Brees, tennis legend Pete Sampras, baseball ace Barry Zito, as well as actors Adrian Grenier of “Entourage”, Luke Wilson, and brother, Chris O’Donnell. Additionally, johnnie-O sponsors the racing efforts of GT superstar and recent Rolex Series Rookie of the year, Tim George Jr.
The brand has also been recognized philanthropically for its contributions to numerous charitable organizations such as Autism Speaks, The BreesDream Foundation, Friends of Golf Foundation, The John Thomas Dye School Foundation, among many others.