Southern Proper® is a southern-inspired line of clothing, neckties, bowties and accessories for men and women who appreciate the South.
Style, tradition and authenticity are the southern pillars that inspired the creation of Southern Proper, haberdashery for the southern gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By combining an appreciation for heritage and fashion, they infused that passion into a men’s clothing line that is much deeper than a Southern accent. Now the company, under the leadership of Mrs. Howard, is set to develop into dressing the gentleman from head to toe.
Southern Proper is based on men’s décor and dress, and each bowtie (Beaus) and necktie (Gents) is adorned with hand-drawn designs, made of superior king twill silk. The neckties are even hand drawn in the South. And although neckwear is the best way for a man to add a splash of color to his suitings, the Southern Proper line has expanded to include boxers, belts, hats, oxfords, polos, golf attire, and shorts. You can find these fancies in over 250 specialty men’s retail shops around the country and online.