SOUTHERN PROPER

SOUTHERN PROPER

Southern Proper® is a southern-inspired line of clothing, neckties, bowties and accessories for men and women who appreciate the South.

Style, tradition and authenticity are the southern pillars that inspired the creation of Southern Proper, haberdashery for the southern gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By combining an appreciation for heritage and fashion, they infused that passion into a men’s clothing line that is much deeper than a Southern accent. Now the company, under the leadership of Mrs. Howard, is set to develop into dressing the gentleman from head to toe.

Southern Proper is based on men’s décor and dress, and each bowtie (Beaus) and necktie (Gents) is adorned with hand-drawn designs, made of superior king twill silk. The neckties are even hand drawn in the South. And although neckwear is the best way for a man to add a splash of color to his suitings, the Southern Proper line has expanded to include boxers, belts, hats, oxfords, polos, golf attire, and shorts. You can find these fancies in over 250 specialty men’s retail shops around the country and online.

DYLAN

DYLAN

Stantt

Stantt

Saxx

Saxx

S.Cohen

S.Cohen

Madeline Finn

Madeline Finn

Mizzen + Main

Mizzen + Main

Criquet

Criquet

Faherty Brand

Faherty Brand

Taylor Vintage

Taylor Vintage

34 HERITAGE

34 HERITAGE

MAVI

MAVI

ALAN PAINE

ALAN PAINE

BILL’S KHAKIS

BILL’S KHAKIS

PETER MILLAR

PETER MILLAR

TRUE GRIT

TRUE GRIT

DUBARRY

DUBARRY

ROBERT TALBOTT

ROBERT TALBOTT

COPPLEY

COPPLEY

BARBOUR

BARBOUR

HARDWICK

HARDWICK

FILSON

FILSON

SOUTHERN TIDE

SOUTHERN TIDE

KÜHL

KÜHL

MOUNTAIN KHAKIS

MOUNTAIN KHAKIS

HIGH COTTON

HIGH COTTON

JOHNNIE-O

JOHNNIE-O

SOUTHERN POINT

SOUTHERN POINT

OVER UNDER

OVER UNDER

FISH HIPPIE

FISH HIPPIE

MARTIN DINGMAN

MARTIN DINGMAN

SOUTHERN PROPER

SOUTHERN PROPER

WOLVERINE

WOLVERINE

CARROT & GIBBS

CARROT & GIBBS

SOFT SCIENCE

SOFT SCIENCE

PEACH STATE PRIDE

PEACH STATE PRIDE

ST JOHN

ST JOHN

SEXUAL FRESH

SEXUAL FRESH

BERETTA

BERETTA

SMATHERS & BRANSON

SMATHERS & BRANSON

TASC

TASC

PAUL BETENLY

PAUL BETENLY

BRACKISH

BRACKISH

MADISON CREEK

MADISON CREEK

JACK BLACK

JACK BLACK

CORBIN

CORBIN

EYEBOBS

EYEBOBS

SWIMS

SWIMS

ROBERT GRAHAM

ROBERT GRAHAM

OXFORD SHIRT COMPANY

OXFORD SHIRT COMPANY

DYLAN

DYLAN